WWOOF Communications Guide & Toolkit 
/ editorial design + copywriting

Worldwide Opportunities on Organic Farms (WWOOF) is a worldwide movement to link visitors with organic farmers, promote cultural and educational exchange, and build a global community conscious of ecological farming and sustainability practices. WWOOF was founded in 1971 in the UK and is one of the world’s first educational and cultural exchange programs. Today, WWOOF is in more than 130 countries around the world (and growing). WWOOF organisations operate on a local basis, so please contact the national WWOOF organization directly to join.

As WWOOF’s PR & Social Media Manager, I designed and produced the WWOOF Communications Guide & Toolkit to provide WWOOF staff with better ways to communicate their values, tell their stories through social media, and promote their events & initiatives! Collectively with WWOOF’s PR Committee, we wrote the 35-page booklet as a means to strengthen these values and messaging, plus organising the communication resources.

The guide fully came to life in September 2023, when I had the pleasure of presenting it at the WWOOF international meeting in Canada. Staff from over 20 countries came together to discuss and share ideas on how we can strengthen the WWOOF movement, the Guide being a major pillar of this. Together with the PR Committee, we’ve created a long-lasting tool for all WWOOF Coordinators & Staff to use around the 🌎🌱